The Executive Positioning System
Regardless of title or function, all business leaders are driven by a similar set of priorities when it comes to growing their companies, cultivating great teams, building their own expertise, and serving a larger mission that gives meaning to their professional work.
Sync uses the Executive Positioning System to create purpose-driven content. We map your leadership priorities across five dimensions to understand how an article can advance your goals.
The 5 Leadership Dimensions
Company Advancement
Differentiate your business from competitors and humanize your organization’s brand.
Team & Talent
Attract, motivate, and retain great talent and enhance your employer brand.
Business Expertise
Showcase your thought leadership and educate your peers.
Community Impact
Activate communities and bring awareness to a cause or mission.
Authentic Leadership
Raise your profile in your industry to advance your career.
EPS in Action
Patty Hatter
CIO & General Manager of Services, Intel Security
Primary Purpose: Authentic Leadership
Secondary Purpose: Business Expertise
Patty Hatter was interested in positioning her expertise to an audience of tech executives. We featured her insights in Sync, and subsequently had her return as the magazine’s first guest editor. In the time since the first article was published, Patty has received three industry-specific awards and was a finalist for Global Leader of the Year by Information Age’s Women in IT Awards in 2017.
Brian Kursar
VP Data Strategy and Architecture, Warner Bros.
Primary Purpose: Team & Talent
Secondary Purpose: Company Advancement
Brian Kursar was looking to fill seven senior-level data scientist positions on his team and to leverage Warner Brother's "cool and geeky" culture as a differentiator to attract talent. His feature detailed his approach as a leader and how the culture of Warner Bros. was a perfect match for data science and engineering professionals.